Never forget
who helped you build.

Some things in life are bigger than business. 

When I first started building Lions Not Sheep, my good friend Rob Bailey, founder of Flag Nor Fail, was one of the guys who stepped up and helped me along the way. Rob gave me his time, his energy, his knowledge, and his experience in building his apparel brand asking for nothing in return. Over the years, his friendship, support and constant drive played a huge role in helping me build Lions Not Sheep into what it is today. His impact meant so much to me that at his annual event in kalispell MT, I actually had our logos tattooed on my shoulder. A permanent reminder of the people who helped me along the way and what that type of muskrat and example looks like. 

That’s why we created the PAY HOMAGE Collection. Inspired by Rob’s iconic Flag Nor Fail logo, this collection is about something much bigger than hats and sweatshirts. It’s about respect. It’s about loyalty. It’s about remembering the people who believed in you, invested in you, and helped you build something when they didn’t have to. Too often, people forget who helped them get where they are. I never want to be that guy and every time I look at this logo and design I’m reminded of who I need to be to inspire those coming up. So this one’s for you, Rob. Thank you for the friendship, the guidance, and everything you’ve done for me and Lions Not Sheep over the years. Much love and respect, brother. 

Never forget the people who helped you build.