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Lions Not Sheep Ambassador/Creator Program


Looking to be a part of the Lions Not Sheep team? Now you can with our Ambassador/Creator Program!


At this time, we are only accepting Ambassadors with 10,000+ followers.
*There are exceptions granted for exceptional content creators with <10,000 follwers.*


With our influencer program, we will send you a box of Lions Not Sheep merchandise and will have you (The Creator) create some User Generated Content (pictures, videos, etc.) for us. 


Once we receive your creatives, we will then request for you to whitelist us to run ads with your creatives, through your Facebook and Instagram pages!


Read below for more details on how it works!

How Does It All Work?

After you complete your signup for our Ambassador/Creator Program, we will send you a box of Lions Not Sheep merchandise.


Upon receiving your products, we'll have you provide us with several images and videos (creatives) of you wearing our products. 


  • 1 Picture of Each Item In A Lifestyle Photo
  • 1 Unboxing Video Of Your Items
  • 1 Product Review Video or Showcase Real Video
  • 3 Instagram Boomerangs(take these via Instagram Boomerang, save to phone, and upload to your file)

Creative Requirements

Image Requirements:

  • Each image must be taken on a high-quality, or professional camera
  • The design of the product must be readable and used as the main focus of the image


Video Requirements:

  • Videos can be shot on a phone with a high-quality camera such as the latest iPhone/Android models
  • Do not have any music playing in the background due to copyright infringement. We may add some light background copyright free music to your videos


Videos DO NOT need to be professionally edited. We would prefer for them to have a more natural feel.However, if you are a skilled video editor, we are more than happy to give you full creative freedom.


We will then use those creatives as ads, and run them directly through your Facebook and Instagram pages.


You will then be able to access a dashboard through our state-of-the-art software that shows you how many, and what ads we are running through your page, how many people we're reaching, and more!

Frequently Asked Questions

  • What is required from me?

    • 1 Picture of Each Item In A Lifestyle Photo
    • 1 Unboxing Video Of Your Items
    • 1 Product Review Video or Showcase Real Video
    • 3 Instagram Boomerangs(take these via Instagram Boomerang, save to phone, and upload to your file)


    Image Requirements:

    • Each image must be taken on a high-quality, or professional camera
    • The design of the product must be readable and used as the main focus of the image


    Video Requirements:

    • Videos can be shot on a phone with a high-quality camera such as the latest iPhone/Android models
    • Do not have any music playing in the background due to copyright infringement. We may add some light background copyright free music to your videos


    Videos DO NOT need to be professionally edited like the examples below. We would prefer for them to have a more natural feel.However, if you are a skilled video editor, we are more than happy to give you full creative freedom.

  • What are the benefits of becoming an ambassador/creator for Lions Not Sheep?

    • You will be able to grow with Lions Not Sheep and be a part of the brand
    • Our paid ads will provide you with A LOT of exposure.
    • With the exposure, you'll grow your following and engagement through your pages
    • If your creatives work well for us, we will bump you up to a commission-based structure for a long-term partnership that is mutually beneficial to both of us.
    • You will be the first ones to receive our new products to help create content for us

  • Do I have to post anything?

    You do not have to post any pictures or stories with this program, you just need to provide us with the creatives.

    The creatives you provide us with will be used as "Dark Post Advertisements". 


    Dark Posts are customizable Facebook and/or Instagram ads from a creator's handle that do not appear on the creator's organic timeline, page, or stories.

    You are more than welcome to post your images to your feed, or story, but you are not required to do so.

  • Why do you need access to run ads through my Facebook/Instagram Page?

    Whitelisting advertiser access to an influencer, ambassador, or creators pages has been around for quite some time now. 


    By running ads through multiple creators pages it allows us to reduce our ad fatigue, build social proof by providing a variety of imagery to diverse online users, and allows us to have more ad placements inside of someone's feed.



  • Is it safe for you to run ads through my pages?

    All the ads we run through your pages follow all of Facebook and Instagram's advertising policies and comply with their terms of service. 


    Since you are creating the content, you will be able to control what pieces of content you are allowing us to run through your pages.


    The software that we use to whitelist access to run ads through your pages is trusted by over 10,000+ influencers including Kate Hudson (12M Followers), Reggie Bush (2M Followers), Rita Ora (16.1M Followers), and Victoria Justice (19M Followers)

  • Does it cost any money to sign up for this program?

    It does not cost you any money to become an ambassador/creator for us!

Ready To Get Started?

Fill out the application below and we'll contact you about the next steps!

Apply For The Lions Not Sheep Ambassador/Creator Program

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